Are you searching for leisurewear that is comfortable, versatile and has superior quality?
You’ve come to the right place. We believe that when it comes to clothes, only one word truly matters — quality.
We have 15 years of experience in the global comfort-wear sector and our brand boasts of designs that make you stand apart from the crowd. Our customers swear by us when it comes to dressing in trendy and comfortable clothes that can be worn both indoors and outdoors.
We are a subsidiary of Enrich, a coveted brand that comes with an industry experience of over 15 years. Over the years, our commitment to comfort and quality has earned us a growing and loyal customer base.
Our expertise in fabrics, zeal for comfort and flair for style makes us a one-stop-shop for all your family’s apparel needs.
The Charm n Cherish range of premium innerwear and sleepwear is designed by Finerich Knitwear Private Limited for kids between the ages of 2 and 12 years. Finerich Knitwear Private Limited is a sister concern of Enrich Exports which cater to a wide range of international brands like John Lewis, Mother Care, Next, Orchestra, and Disney.
Our products are exclusively designed in the UK and manufactured in India. From initially reaching our customers through Amazon in late 2018, we now have a presence across First Cry, Hopscotch, and other kids’ preferred marketplaces. With almost 250 styles to choose from in our innerwear collection, our goal is to create premium kids’ innerwear that offers quality, variety, and comfort to our customers. Currently, we are only available online.